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3 Benefits of Conquering the Fear of Public Speaking

One of my favorite public speakers is Brendon Burchard. I love the energy and genuineness that he exudes when he speaks. He is a master speaker and a perfect choice to study and learn from.

I would never have guessed that Brendon Burchard once struggled with a massive fear of public speaking. But he had persistence and discipline until he overcame his fear. As Brendon said:

"Do anything enough, and the fears you once felt for it melt away. With competence comes confidence."

Brendon Burchard isn’t alone – public speaking is humanities number one fear, second only to death! So why should you muster up the courage to be a public speaker?

Conquer Your Fears

I know how terrifying it can feel to get up in front of a crowd with all eyes and attention on you. I battled with the fear of public speaking myself, and while I can’t say that I have completely conquered the jitters of speaking in front of an audience, I can say that I have made huge strides in my ability to present an idea in a coherent and enjoyable way when speaking.

Your self confidence will skyrocket as you persevere in your public speaking opportunities. As you feel more secure in your ability to express yourself and gain the respect of your audience, you will see an improvement in your one on one interactions as well, leading to easier, more frequent sales.

Increase your networking exponentially

It’s great to go to networking events and connect with like minded people, many of whom may be your ideal clients, or will be able to refer your ideal clients.

But let’s face it, there are only so many people you can talk to and business cards you can exchange in an hour. And even if you could manage to speak to everyone, you would have only seconds with each person.

Imagine that you could speak to all 300 people, each of them for 30 minutes to an hour. Or 2,000 people! When you are the speaker, that is exactly what you get to do! And through public speaking you are able to speak with much more credibility, than with a standard networking event.

Position Yourself as the Expert

That’s right. When you are on the stage, presenting on the topic that you know inside and out, people automatically see you as the expert in your field if you position yourself correctly. Now you aren’t just another guy at the networking event trying to push a business card on his next victim; you are THE man (or woman) who has the answers that they NEED!

This in itself is a powerful enough reason to embrace public speaking today, but with all of the other benefits of public speaking – and there are many more – there is no reason you shouldn’t be enthusiastically seeking your next chance to grab the lime light!

Let go of fear and start growing your business, AND yourself, today!


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Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

How To Make Search Engines Happy? Write for Humans


One of the best ways to get more visitors to your website is through Search Engine Optimization (SEO), but what does it take to get ranked highly on Google, or other search engines?

You can spend hours of your time reading speculations on what SEO factors are most important and how you can game the system, or you can stick to what works…  

Let's Make SEO Human Again

It’s time to make SEO human again by focusing on writing great content for our human visitors – not the search engine robots – and in doing so, win the favor of both parties.

Content is King

Although there are many factors that determine how highly your website ranks in the search results there is one that unarguably stands above the rest: your written content.

You may have heard the term “content is king” in reference to SEO, and it’s true; content is the most powerful tool to let the search engines know what your website is about, and to rank well in the results.

But it isn’t enough to just type up a blog post that packs in your keyword much as possible. While “keyword stuffing” may have been an effective way to gain high rankings in the past, those days are long gone, and keyword stuffing can actually hurt your ranking. So how do you write SEO friendly content?

Know Your Audience

The first step to writing effective content is to know who you are writing to; and the answer to that question is NOT Google, or any other search engine. Yes, the search engines will read your content and be regular visitors of your site if you do your job well, but with the sole purpose of providing helpful and relevant information to human readers. 

The clearer you are on who your audience is the more relevant your writing will becom

It is critical to know which group of people you are writing to, and the more detailed and specific you can be, the better. The clearer you are on who your audience is, the more relevant your writing will become. For example, your audience may be writers, but narrow that down to dad bloggers, and your content will become massively more relevant to your audience than when trying to speak to all writers. 

If you haven’t already, you must find a niche. If you try to reach everyone, you will reach no one.

Be Specific to Rank Higher, Faster

Focusing on a targeted group also gives immediate SEO benefits. The more specific and specialized you are, the easier it becomes to rank for related keyword phrases. To illustrate this, imagine trying to rank on the first page for “lawyer” versus “divorce lawyer dallas tx.” The competition and difficulty of ranking well is going to be massively higher for the former.

Use specific search terms to rank higher in Google

In addition, people searching for “lawyer” may be looking for any number of types of lawyers. If you put all your efforts into ranking for the general search term of “lawyer,” you may eventually end up on the first page and receive a flood of traffic, but from visitors looking for services you don’t offer. If they do happen to be looking for a divorce lawyer, the chances that they live in your area are not high.

By targeting highly specific search terms (also known as long tail keywords) such as “divorce lawyer Dallas Tx” you will receive more qualified traffic with less time and resources invested.

Getting the Click

The benefits of defining your target audience continue to stack in your favor as you look deeper into the human interaction. The more closely your title and description match the search term, the more likely people are to click on your search result instead of a competitor’s. Not only does this get more traffic to your website, it also gives you a higher click-through rate (CTR), one of the many factors that impact how highly Google ranks you.

Keeping Your Visitors Engaged

The click is just the beginning. Once your new visitor lands on your site you have just a few seconds to help them decide if your content is worth their time. This can be achieved through strategic branding and good use of headers and lists to break up content into scannable sections. Most importantly, your content needs to match what they are looking for. If your search description and title say they will learn how to improve their SEO, but instead they find a post about your last trip to an amusement park, you’ve just lost them to the back button. This visitor behavior negatively impacts at least two more factors that are considered in your site’s search ranking: average time on page and bounce rate. If a search engine sees that visitors leave your site within a few seconds, without even visiting a second or third page, your ranking may go down.

Happy Humans, Happy Robots

There are dozens of factors that influence your search engine ranking, but the essence of all of them is to provide fresh, relevant content to your visitors. The search engines have the same goal, so if you write strategically to please your human readers, you will end up pleasing the search engines as well.

Let’s make SEO human again!


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Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

 

7 Exciting Changes In WordPress 4.8

WordPress 4.8, code named “Evan” after famous jazz pianist and composer William John “Bill” Evans, was officially released and available for download on June 8th. 

Here are some exciting new features built into WordPress 4.8 that will make your blogging experience smoother and more enjoyable.

7 Exciting Changes In WordPress 4.8

1. Visual Editor Added To Text Widget

WordPress 4.8 new visual tab in the text editor

This new visual tab within the text widget is the feature I am most excited about. Using the text widget to add a call to action to your site can turn one time visitors into return readers and loyal customers.

Although the text widget is such a crucial tool, it’s been stuck with plain text/HTML editor for over a decade, without native support to easily add links, images, lists, or formatting. There were ways around this shortcoming, which I discuss in my post on the new visual editor in the text widget, but they each come with their own disadvantage.

Thankfully, the addition of a visual tab in WordPress 4.8 makes all of those workarounds obsolete. So switch over to the visual tab to format, link, and add images in your text widgets to your hearts content!

 

2. Video Widget

WordPress 4.8 video widgetThe new dedicated video widget will help you insert a YouTube, Vimeo, or other hosted video into your widget area. You also have the option to use a self-hosted video, although that is generally discouraged by web hosts, and can cause major load time (an important SEO factor) problems for your website. 

Video is a great way to make a connection with your audience and keep their attention, but it is very resource intensive, so make sure to use a video hosting service to keep your site running smoothly.

3. No More Native Support of WMA and WMV

Another noteworthy change in the way WordPress 4.8 handles video is that native support for WMA and WMV has been discontinued. That means if you paste a link to a WMA or WMV video into your post there will be a download link, but a video player will no longer be automatically inserted. If you’re hosting all your video on a 3rd party service this won’t be an issue for you.

If you have any self-hosted videos that now appear as download links, this is a great time to make the switch to YouTube or Vimeo!

4. Audio Widget

WordPress 4.8 audio widgetThe audio widget allows you to display an audio player in your widgets using an audio file on your server, or with a link to your professionally hosted audio file.

Although not as resource intensive as video, audio can also slow down your site if hosted on your own server, especially if you have several people listening to it simultaneously. Like video, you should use a 3rd party service to host your audio, like Soundcloud or Lybsyn.

You will need to find the URL for your hosted audio file, but it’s not too complicated and there are step-by-step tutorials on how to find the direct mp3 link on Soundcloud, Lybsyn, or other audio hosting services.

5. Image Widget

WordPress 4.8 image widgetAdding images to the widget area used to be done through the text widget, or a 3rd party image widget plugin.

The new image widget in WordPress 4.8 gives a dedicated, simple widget to add images to your website.

Images are a critical component that can add credibility, grab attention, and showcase products and offers.

For example, every website or blog should have an area for visitors to sign up to receive a free gift, whether that comes in the form of a consultation, ebook, or video series.

You can use the image widget to easily insert an eye catching graphics that will be seen more often, and convert better than plain text.

6. Link Boundaries

WordPress 4.8 Link BoundariesLink boundaries do not add any new widgets or menu items, but they do add some much appreciated functionality to the WordPress visual editor.

If you’ve ever tried to add text before or after a link, you’ve probably experienced the frustration of the new text becoming part of the link when you don’t want it to, or not being linked when you do want it to.

The link boundaries feature gives you clear visual cues as to when your cursor is in the link. The entire link gets a blue highlight when you are inside of the linked area, but then turns off when you move out of it. Simply press the left or right arrow to move in or out of the link boundary.

7. WordPress News Widget

WordPress News Widget - new in WordPress 4.8

I’ve never been too big on the dashboard widgets, but there is a new one in WordPress 4.8 that I’m excited about.

The WordPress News widget tells you about upcoming WordPress events in your area, including, but not limited to WordCamps.

If you haven’t been to a WordCamp yet, I highly recommend it. WordCamps are an excellent networking and learning experience whether you have been blogging for many years, or you’re still trying to get set up on WordPress.

Keep an eye on the WordCamp News for WordCamps in your area, or check out all of the upcoming events at WordCamp Central.

What is your favorite feature in WordPress 4.8? Leave a comment below!


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Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

How to Create, Modify, and Delete Categories In WordPress

An important part of effective blogging is organizing your content in a way that will make sense to your readers and let Google know what you’re writing about. This can be accomplished in many ways, but the foundation of it is your post categories.

It’s best to stay focused with 3 to 5 categories at most. This will keep you on topic, let your readers know what they can consistently expect from you, and help you to avoid watering down your SEO efforts.

How to create, edit, and modify WordPress categories

Planning Your Post Categories

Your categories should be broad, allowing for a wide range related of topics within them, but concentrated on the core of what you do. For example, if your blog is about how to breed and train show dogs, a good category might be Grooming. Grooming covers many topics that you can blog about, such as how to bath your dog and what products to use, whether dogs should wear clothes or not, how to keep a dog’s nails at the proper length, etc. On the other hand, a post category of Nail Trimming is extremely limiting.

Your category names should also be highly relevant to what you do, letting your readers and Google know exactly what type of content they should expect.

In this example, an effective 3 post category strategy could be Grooming, Breeding, and Showing. Any topic you want to cover should fit within those 3 post categories and your readers can instantly jump to the section that is most interesting to them.

Additionally, since your post categories are specific and relevant, they will help you build SEO strength by staying on topic, enhancing your content with every post.

Before you go any further, take the time to develop your categories. Once you have a list of 3 to 5 categories come up with several ideas for blog posts you want to write, then make sure they all fit within those categories. If you find that some of your blog post ideas just don’t seem to fit, you may need to rethink your category strategy.

Initial Post Categories Setup

Now that you have your category strategy, it’s almost time to create your new post categories, but first we need to do a little cleanup.

To get started, you can access the categories by going to Posts → Categories.

Create WordPress category - Step 1 - click categories

Edit the Uncategorized Category

Every new WordPress installation comes with a default post category named Uncategorized..

Rename the "Uncategorized" post category

As you can see, there is no delete option for Uncategorized, so before you start creating more categories, edit Uncategorized by clicking Edit or the category name.

On the next screen, change the name to one of your strategic category names, change the slug, and add a brief description (20 – 35 words) that succinctly tells your readers the type of content they will find there. 

edit uncategorized category in WordPress

The description may or may not be visible to your readers, depending on your theme, but write it like you plan for your visitors to see it. Even if it isn’t prominently displayed in your current theme, that could change if you update to a different theme in the future. Additionally, this is another opportunity to plug in some quality content that helps Google know what your site is about.

The slug will be used in the URL of your posts and categories pages. It should be all lowercase with dashes instead of spaces. Usually it is the same as your category name. 

Leave the Parent option set to None.

Click the Update button when you are finished

Add a New WordPress Category

Click on the Back to Categories link, or navigate back to the categories screen through Posts → Categories.

Back on the categories page, you have everything you need to add your remaining categories.

add new WordPress category

Type in the name, slug, and description, following the same process you used to edit the Uncategorized category.

Blog Post Publishing Strategy

Now that you have a strategic blog post strategy, you can plan your posts around them. You may want to schedule a different topic for a specific day of the week, for example:

Monday = publish a Grooming post
Wednesday = publish a Breeding post
Friday = publish a Showing post 

This will keep your categories balanced and let your readers know what to expect from you throughout the week.

When publishing a new post, make sure to select the appropriate category from the right-hand side bar:

Select a category for the post

Now get out there and write your first blog post!


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Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

WordPress 4.8 adds Visual Editor for Text Widget

With the release of WordPress 4.8 the text widget will get a major upgrade. After 12 long years of plain text and HTML only, the text widget will now have a visual editor tab.

Text Widget – Visual Editor Not Included

Since it’s introduction in WordPress 2.0, users have had a visual editor available when creating a new page or post to easily format text, add links, or insert images. No HTML coding required.

However, the text widget has been limited to plain text and HTML since it first came on the scene in WordPress 2.2. For those fluent in HTML, it has created an annoyance at most, but for WordPress users without any HTML knowledge it can be daunting.

WordPress 4.8 adds a visual editor to the text widget

Formatting With the Post/Page Editor

One method of formatting your text widget without coding has been through the new post or page editor. Simply craft your text widget in the post editor, then copy and paste the resulting HTML into the text widget. This works, but it is very inefficient.

Visual Text Widget Plugins

A plugin, like Black Studio TinyMCE Widget, provides a better solution. I’ve used it for years on client sites, as well as my own. Using a visual editor text widget plugin is certainly more efficient than moving between the post editor and text widget, but it still isn’t ideal. After all, the fewer active plugins, the faster your WordPress site will move, and the more stable it will run.

Thankfully, these workarounds will soon be obsolete.

Keeping WordPress the Ultimate Blog Platform

As small as the addition of a native visual editor in the text widget may seem, I believe it marks a huge landmark in the evolution of WordPress and the community’s ongoing commitment to keep WordPress the ultimate blogging and website platform.

Although the official launch date for WordPress 4.8 is set for June 8th, the WordPress 4.8 Release Candidate is available for download and testing. 

Are you as excited as I am for a visual editor in the text widget? Let me know your thoughts in the comments below!


If you liked this post, make sure you subscribe to our blog so you don't miss out. For comments, please use the box below. To get answers to your questions, or to get started with Your Credible, Profitable, Measurable Web Presence, contact me NOW!

Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

WordPress.com vs WordPress.org – Which Should You Choose?

Before we dive into which flavor of WordPress to choose, let me start with a brief overview of what WordPress is. WordPress, whether we are speaking of the .com or .org version, is an incredibly powerful, yet beautifully simple content management system (CMS) originally created for bloggers. Simply put, it’s a free tool to create and manage your blog or website.

The WordPress software has quickly become a popular choice not only for bloggers, but also for entrepreneurs, big corporations, and everything in between. As of this writing there are more than 74 million websites running WordPress, or 24% of the web.

WordPress has taken website creation and maintenance from requiring highly specialized skills, and simplified it to the point where even the most non-technically inclined can create, maintain, and update a website, almost as easily as writing an email.

Now that we know a little bit about WordPress, let’s get down to business and talk about what makes WordPress.com different from WordPress.org, and which one is best for you.

WordPress.com – Fully Hosted Service

WordPress.com and Paid Plans

WordPress.com takes care of all the hosting for you, free of charge. Hosting is the service of storing and serving your website to internet users.

Setting up your website or blog on WordPress.com is as easy as signing up for a new account by filling in your information and selecting a few options for your website. The WordPress.com service installs your website and keeps the WordPress software, plugins and themes up to date (we will talk about plugins and themes soon). All of your blog posts, pages, images, and comments are stored on the WordPress.com servers.

One caveat to be aware of is that the free service is supported by ads displayed on your site, but these can be disabled for $30 per year. Ad removal is also included if you pay a monthly fee for a personal, premium, or business plan.

A big plus for many people hosting with WordPress.com is that all the security updates, backups, and possible plugin conflicts that happen during an upgrade are handled by WordPress.com.

WordPress.org – Self-hosted service

WordPress.org blogging platform

The other way to use WordPress is to install it yourself with a hosting service provider of your choosing. This is called the WordPress.org, or self-hosted version of WordPress. You can find reliable hosting service in the range of $100 to $200 per year.

There are many, many hosting services, and it can be overwhelming to choose one. I recommend Siteground. They are well priced and their performance, reliability, and customer service are consistently ranked high in the top 5 hosting services. Siteground, and many other hosting providers, have an easy install option for WordPress so you don’t have to download, upload, and install the software yourself.

What really sets Siteground apart is that they offer managed WordPress hosting in the same price range as most standard web hosting services. With managed WordPress hosting you don’t have to worry about any of the background maintenance, such as daily backups, updates, active security, or resolving occasional issues like plugin conflicts and other bugs.

Web Hosting

Freedom to Customize Your Blog/Website

When it comes to customizing the look and feel of your blog or website, the self-hosted, WordPress.org version is the hands down winner.

With self-hosted WordPress you have complete control over the blog theme, which dictates every aspect your blog’s visual appearance, and much of the site’s functionality. If the built in customization options that the WordPress software provides are not enough, you can edit the theme’s code until you achieve the appearance, layout, and functionality you desire. If editing code isn’t your cup of tea, you can purchase a premium theme that has the design and functionality you need, or hire a professional to design one especially for you.

The free WordPress.com plan, on the other hand, is limited to a selection of a few hundred free themes, versus the thousands of free themes available to self-hosted WordPress users (with full customization abilities). There is, however, a paid WordPress.com plan which enables you to choose from approved premium themes, but you will still not be able to use a custom built theme.

Power of Plugins

Plugins are one of the most powerful aspects of WordPress. Functionality that used to take hundreds or thousands of dollars of custom coding became available for free with the advent of WordPress. Not only that, but it can be installed with a couple clicks of your mouse – Install, Activate, BOOM! Functionality added, no programming or technical skills required.

A serious limitation of WordPress.com is that you can choose from only a select few plugins. Contrast this with a self-hosted WordPress site where you have a selection of over 50,000 plugins. And those are only the free ones.

My Recommendation: Self-hosted WordPress.org

With its, power, flexibility, and room for growth, my recommendation is to choose a self-hosted WordPress site. While some of the limitations of a WordPress.com site can be overcome with upgrading to a paid plan, it will never match the freedom of a self-hosted WordPress site and will cost you about the same in yearly fees.

If you still aren’t sure whether to choose WordPress.com or WordPress.org leave a comment below and I’ll do my best to answer your questions and concerns.


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Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

Web Safe Colors Help You Look Your Best

To understand web safe colors, we first need to know how cell phones, tables, and computers display an array of different colors and shades on the screen.

Every screen uses a grid of many tiny dots called pixels that create different colors by mixing differing amounts of red, green, and blue. This is how every image, video, and piece of text is displayed on your computer, mobile device, or television.

Web Safe Colors

Some early computers were only able to display 256 colors at one time. This led to the development of a standard list of 216 “web safe colors” that would display properly on any computer. Using colors that were not in the web safe colors array could cause the colors to be dithered on the users screen.

Dithering is a process that mixes the available colors in a patchwork fashion to match the desired color as closely as possible. Most of the time the results are far from flattering.

The Importance of Using Web Safe Colors

Using web safe colors in your branding and website design will ensure that your website is displayed as you intend it to be seen across as many devices as possible.

This will ensure brand consistency across all devices, and between you offline and online marketing, resulting in:

  • Increased Brand Recognition
  • A consistent professional appearance
  • An uncompromised color psychology strategy

We have provided a web safe color tool for you to select your brand colors from, ensuring you always look your best!

Are you using web safe colors in your web presence design? Connect with us for a free website audit to find out!


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Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

How To Change Your LinkedIn URL To Match Your Brand

Choosing a custom LinkedIn URL is a small, but key element of your brand that must not be over looked. Branding is in the details, and you gain trust and recognition with consistent branding across all of your marketing. I have good news – it’s really easy to change your LinkedIn URL! 

How to change your LinkedIn URL to Match Your BrandingYou can customize your public LinkedIn profile URL to match your brand when you edit your public profile.

As in other social networks, custom public profile URLs are available on a first come, first served basis, so you want to make sure you do this in the earliest stages of your branding.

How to Change Your LinkedIn URL

  1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
  2. Look for the URL link under your profile photo (www.linkedin.com/in/random_words_and_numbers) and move your cursor over the link and click the Settings icon next to it.
  3. Under the Your public profile URL section on the right, click the Edit icon next to your URL.
  4. Type the last part of your new custom URL in the text box so it reads: www.linkedin.com/in/yourBRANDname.
  5. Click Save.

Your custom LinkedIn URL should be an exact match to your brand or business name whenever possible, so it’s better to consider your options in the very beginning stages, before your brand is set in stone. This allows you to consider other brand name possibilities based on social media username and URL availability across all social networks.

You can change your LinkedIn URL up to 5 time every 180 days, but remember, consistency is key. Take the time to do your research and planning before customizing your LinkedIn URL.

Now it’s time to go customize your LinkedIn URL and wear your brand loud and proud while you connect with other professionals.

Leave a comment with your new, branded LinkedIn URL!


If you liked this post, make sure you subscribe to our blog so you don't miss out. For comments, please use the box below. To get answers to your questions, or to get started with Your Credible, Profitable, Measurable Web Presence, contact me NOW!

Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

Understanding The Google Index and Delay of SEO Changes

I recently had an SEO training session with a client and spent some time explaining how the Google index works. If you want to learn how to do Search Engine Optimization yourself, or you are already taking steps to improve your websites SEO, having a basic understanding of the Google search index will be a big help.

Understanding the Google index and Delay of SEO Changes

Optimizing your web pages and blog posts for search engines, AKA Google, is an essential piece of building your platform that any entrepreneur can benefit from. But in this day of instant gratification you may be surprised when you don’t see your changes reflected in Google’s search results immediately. This is what brought up the topic of the Google index during our SEO training call.

My client had followed some of my SEO advice from a training session a few days earlier, but her position in the search results remained the same. I explained to her that it takes time for your changes to be reflected in the SERPs (Search Engine Results Pages). But this applies to more than your search engine ranking…

Have you ever made SEO changes to the title or description of a page or post that you rank for, only to see the old version displayed when you search Google? What’s happening here?

Let’s take a look at how the search results are delivered…

The Google Index – Secret of Instant Search Results

When you search Google for a keyword or phrase Google displays a list of sites almost instantaneously. How can Google search those millions of pages and display them for you so quickly?

What is really happening is that Google is giving you a stored index of sites that they have visited in the past and indexed for speedy display. The results you see displayed could be days, or even weeks old. Any changes that have happened since Google’s last visit won’t show up in the search results until they send their spiders back to the website. When the spiders find new or updated content, the Google search index is updated with the new information, and ranking is updated as appropriate.

What Does the Google’s Index Delay Mean for Me?

When you make SEO optimizations to your website, not only will your ranking stay relatively the same until Google comes back to re-index, but any changes you’ve made to the title and description will not show up in the search results until the index is updated.

The frequency that Google comes back to your site varies and is greatly impacted by how often you update existing content or publish new content. The more quality, relevant content you’re putting out the more often Google will come back to look for changes and fresh content. This means any changes you make, or new content you put out, will show up in the Google index more quickly.

Can I make Google Index My Site Faster?

There is a way to notify Google and other search engines of new or updated posts and pages, although it doesn’t guarantee that Google will come back sooner.

You can go to Pingomatic.com to submit the URL of the new or updated content and follow these steps:

  1. Enter the title of the post or page you wish to ping in the “Blog Name” field.
  2. Paste in the URL of the content in the “Blog Home Page” field below.
  3. Skip the “RSS URL” field.
  4. Check all the “Common Services.”
  5. Click on “Send Pings” to notify all those services that you have new/updated content.

While tools are useful, remember that there is no short cut to high Google ranking. The best way to get your content ranked on Google is to provide frequent, high quality content that is written to help real people, not to rank well on Google. My SEO training is a wise investment if you want to learn more on how to improve your Google rankings.

Now go write something that will help solve a problem, teach something new, and make the web a better place!


If you liked this post, make sure you subscribe to our blog so you don't miss out. For comments, please use the box below. To get answers to your questions, or to get started with Your Credible, Profitable, Measurable Web Presence, contact me NOW!

Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

Follow Facebook Promotions Guidelines for More Success

You may be ready to jump into Facebook marketing and Facebook advertising, or you may already be using this powerful marketing tool. In either case, a quick refresher course (or crash course for Facebook marketing newbies) is in order. The Facebook Promotions Guidelines are a great place to start.

Follow Facebook Promotion Guidelines For More Social Media Success

Business Promotions on Facebook Pages

Since August 2013, users may now run Facebook promotions on the timeline as well through apps. This opens up many new ways for your followers to interact and participate. For example, you can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism

However, businesses still cannot run promotions on a Facebook profile.

Encourage Accurate Tagging in Facebook Promotions

Facebook wants to enable businesses and entrepreneurs to create success for their brand through online promotions, but they also care about their users and the quality of the content that is presented to them. 

Facebook wants to keep their Page content accurate, so don’t encourage people to tag themselves in images they are not actually in. The examples given in the Facebook promotions guidelines news release are:

  • It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

Official Facebook Promotions Guidelines

  1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
    1. The official rules;
    2. Offer terms and eligibility requirements (ex: age and residency restrictions); and
    3. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
  2. Promotions on Facebook must include the following:
    1. A complete release of Facebook by each entrant or participant.
    2. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
  3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
  4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.

I encourage you to read the Facebook Page Terms in its entirety.

Respect the Facebook Promotions Guidelines

Facebook is serious about marketing. Respect them and you can have a powerful targeted marketing tool at your fingertips. Cross their boundaries and you may lose an important ally for your brand.

Be tactful in your marketing to avoid getting banned for misuse. Copy pasting the same message too many times, or adding too many friends in the same day will get your account suspended for spamming, even if that is not your intention.

Facebook is your ally in promoting your brand. Follow their guidelines, provide quality content to your fans, and don’t spam.


If you liked this post, make sure you subscribe to our blog so you don't miss out. For comments, please use the box below. To get answers to your questions, or to get started with Your Credible, Profitable, Measurable Web Presence, contact me NOW!

Keep LIFE simple,

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!