In today’s content packed web, we often see the words “blog” and “article” used interchangeably; so much that the line between the two terms seems to increasingly become blurry. Today we’ll answer the very common question: Blogging Vs Article Writing – Is There A Difference? … And most importantly, how does it impact your web platform strategy?
First, let’s cover blog vs. blog post. If you are interested in becoming a reputable blogger, the first step is to know that a blog is a web-site where blog posts are published. The word blog is actually a contraction of the term Weblog. A post is an individual entry that is published on a blog site.
Now that we got that off our chest, and that we know that you can only publish blog posts on blog sites, we can talk about the difference between an article and a blog post.
While there are some similarities in all writing, every piece of your content marketing strategy will vary from the other in voice, style, and structure. Blog posts and articles are not the same thing… and a blog post is not a type of article.
Here are some of the fundamental differences between blogging and article writing:
- Blogging is a new style of writing compared to article writing. Articles have been around for hundreds of years.
- A blog post is housed on a blog, where they are posted in reverse chronological order, while an article can be published in any traditional or digital publication (other than a blog!).
- Blog posts are usually written in the first person and personal in nature. This means they are conversational, casual, and based on the blogger’s opinion, personality, or personal experience, and written in their “voice” to connect with the reader. Articles convey information, explanation, news, researched accurate facts, and written in straightforward, objective tone.
- Bloggers address readers as “you” and invite them to comment, participate, get involved, or take an immediate action. SIDEBAR: If you have comments turned off on your blog, you’re really not taking advantage of its amazing possibilities to engage with your audience – in fact, you do not really have a blog unless you interact with your reader! Article writers usually use third person, and don’t encourage a conversation with the reader.
- Blog posts are usually brief – the recommended minimum post length is 300 words for SEO purposes, but you can even find “wordless” blog posts or “vlogs” (video posts) on the blogosphere. Articles tend to explore a topic in more depth, which makes them generally a lot more extensive.
- Blog posts are informally structured or not at all, while articles are presented in a clear and structured nature: a clear introduction, middle, and conclusion.
- Language rules are flexible when it comes to blog posts vs. articles. Slang is widely accepted on blog posts. Using fragment sentences and short paragraphs is also normal on a blog post. Exclamation marks are usually avoided on articles and overused in blog posts.
- Blog posts can focus on unfinished, evolving ideas, while articles are based on verifiable facts and written and meticulously edited learned style.
Content is KING. Both articles and blog posts are helpful pieces for engaging your audience and for SEO; Including both types of content on your website allows you to target a range of readers. In addition to blogging on your WordPress website, you could write and submit articles to other websites or designate a resource page offering articles, to satisfy some of your visitors’ needs for more detailed information.
Knowing the fundamental differences between a blog post and an article is a great step to do it right, or to hire the right person for the task. The style is different, yet the message needs to remain consistent so that your branding efforts are not sabotaged. You know the old saying:
It’s not what you say… It’s how you say it!
Your content marketing strategy and overall marketing goals will help you determine whether you will write articles or blog posts or the frequency of publication.
One of our most popular content marketing offerings this time of year is developing editorial calendars, posting schedules, and blogging strategy to maximize exposure, effectiveness, and monetization. If you’re interested in any of these sanity-saver services, let’s arrange a time to talk.
Do you prefer writing articles or blog posts? Why?
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