Blogging Vs Article Writing – Is There A Difference?

In today’s content packed web, we often see the words “blog” and “article” used interchangeably; so much that the line between the two terms seems to increasingly become blurry.  Today we’ll answer the very common question: Blogging Vs Article Writing – Is There A Difference? … And most importantly, how does it impact your web platform strategy?

First, let’s cover blog vs. blog post. If you are interested in becoming a reputable blogger, the first step is to know that a blog is a web-site where blog posts are published. The word blog is actually a contraction of the term Weblog.  A post is an individual entry that is published on a blog site.

Blogging vs Article Writing: Is There A Difference?

Now that we got that off our chest, and that we know that you can only publish blog posts on blog sites, we can talk about the difference between an article and a blog post.

While there are some similarities in all writing, every piece of your content marketing strategy will vary from the other in voice, style, and structure. Blog posts and articles are not the same thing… and a blog post is not a type of article.

Here are some of the fundamental differences between blogging and article writing:

  • Blogging is a new style of writing compared to article writing. Articles have been around for hundreds of years.
  • A blog post is housed on a blog, where they are posted in reverse chronological order, while an article can be published in any traditional or digital publication (other than a blog!).
  • Blog posts are usually written in the first person and personal in nature. This means they are conversational, casual, and based on the blogger’s opinion, personality, or personal experience, and written in their “voice” to connect with the reader.  Articles convey information, explanation, news, researched accurate facts, and written in straightforward, objective tone.
  • Bloggers address readers as “you” and invite them to comment, participate, get involved, or take an immediate action. SIDEBAR: If you have comments turned off on your blog, you’re really not taking advantage of its amazing possibilities to engage with your audience – in fact, you do not really have a blog unless you interact with your reader!  Article writers usually use third person, and don’t encourage a conversation with the reader.
  • Blog posts are usually brief – the recommended minimum post length is 300 words for SEO purposes, but you can even find “wordless” blog posts or “vlogs” (video posts) on the blogosphere. Articles tend to explore a topic in more depth, which makes them generally a lot more extensive.
  • Blog posts are informally structured or not at all, while articles are presented in a clear and structured nature: a clear introduction, middle, and conclusion.
  • Language rules are flexible when it comes to blog posts vs. articles. Slang is widely accepted on blog posts. Using fragment sentences and short paragraphs is also normal on a blog post.  Exclamation marks are usually avoided on articles and overused in blog posts.
  • Blog posts can focus on unfinished, evolving ideas, while articles are based on verifiable facts and written and meticulously edited learned style.

 

Content is KING. Both articles and blog posts are helpful pieces for engaging your audience and for SEO; Including both types of content on your website allows you to target a range of readers. In addition to blogging on your WordPress website, you could write and submit articles to other websites or designate a resource page offering articles, to satisfy some of your visitors’ needs for more detailed information.

Knowing the fundamental differences between a blog post and an article is a great step to do it right, or to hire the right person for the task. The style is different, yet the message needs to remain consistent so that your branding efforts are not sabotaged. You know the old saying:

It’s not what you say… It’s how you say it!

Your content marketing strategy and overall marketing goals will help you determine whether you will write articles or blog posts or the frequency of publication.

One of our most popular content marketing offerings this time of year is developing editorial calendars, posting schedules, and blogging strategy to maximize exposure, effectiveness, and monetization. If you’re interested in any of these sanity-saver services, let’s arrange a time to talk.

Do you prefer writing articles or blog posts? Why?


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Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

Setting Up Your Free Download Campaign

One of the most critical elements of your web presence today is having a strategy to capture your website visitors’ information when they come to your page.  After all, your analytics and stats don’t really mean anything until you can follow up with real prospects, so that they can do business with you and you can actually help them and make a difference in their lives.

Some people believe that social media has replaced e-mail marketing, however, if you ask yourself “what if Facebook, Twitter, or Pinterest shut down today?” you will probably come up with the obvious conclusion that you do not own your tribe unless you’ve got their digits (or e-mail address).

As part of all of our web development packages, we design autoresponder campaigns that include a free download: an e-book, an e-course, or a free report. Your free gift can be an audio, a video, or a PDF download (e-book or whitepaper) that will educate them, inspire them, or entertain them, and that positions you as an expert in your field. We recommend your free item to be something you don’t have to ship or pay a cost for, so that you can put it in autopilot.

setting up your free download campaignHere’s what we need from you to take care of writing your copy and setting up your starter auto-responder campaign so it runs while you sleep:

  • Your existing branding (colors, fonts, and logo) or your preferences if we are designing those for you.
  • Your legal company name and mailing address (this is required by the FTC)
  • A description of your target audience
  • Your desired tone. Would you like to sound casual, brief, technical, playful, inspirational?
  • A brief description of your business
  • Your URL
  • The title and subtitle of your free download
  • The questions you answer in your report and the struggles you address, as well as the top three benefits to the reader.
  • The number of points you cover and what they are. We recommend 3, 5, 7, or 10.
  • The action you want them to take after receiving the free download (sometimes it will be to subscribe to your blog, buy a product, follow you on social media, take advantage of a special offer, etc.).
  • Your standard signature or closing
  • The name, last name, and e-mail address on the “from” field of outgoing messages – and where they would reply to.
  • The contact that will receive a notification when someone fills out the free download request.
  • The actual file(s) they will download.

We will be creating the series of pages your new subscribers need to be directed to and writing the e-mail messages they will be receiving to guide them through the download process.

If you are planning to start a newsletter, we will also need to know what type of content you will be sharing, the frequency, and the main benefits of subscribing to it. This will allow us to let them the free download recipients know to expect the content in their inbox.

Setting up your free download campaign requires lots of planning, however, the good news is that all of our web-development packages include free strategy sessions to guide you through as much of the process as you may need. Some clients want to do this and have us implement their strategy, others want us to hold their hand or provide deep feedback. We love them all!

Do you have a free download on your blog or website? What strategy works for you? It’s time to build your list!


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Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

What is Alexa Ranking and Why Does It Matter?

One of the main ways we stand out from other web development firms is the fact that we are strategy based. We don’t just work on the technical aspect of the websites or focus on making beautiful web pages. We also make sure your website and blog are functional and designed to help you get you the maximum return on your investment.

Your website, your blog, your web presence, are marketing tools, tactics, and techniques, and as such, they require a competitive analysis. One of the metrics we include in our competitive reports is your competitors’ Alexa Ranking.

Some of our clients usually ask: What is Alexa Ranking and Why Does It Matter To Me and My Business? In other words: How Does My Alexa Ranking Make Me Money?

what is alexa ranking and why does it matter

What is Alexa?

Alexa Internet, Inc. is a California-based company that was founded independently in 1996, and later acquired by Amazon in 1999.

Alexa.com provides traffic data, global rankings, and other information on 30 million websites.

The Alexa toolbar collects data based on browsing behavior and then passes it on to the Alexa website, where the data is stored and analyzed for ranking, which starts by calculating the reach and number of page views for all the sites on the Web on a daily basis, and over a period of three months.

How Alexa Ranking Works

When you visit Alexa.com, download and install the Alexa toolbar, you can search for your website ranking at a global level, as well as the country where the website is based. It will also show sites that your visitors have browsed and are linked in some way to the site being ranked.

5 Reason To Pay Attention To Your Alexa Ranking

  1. Alexa Traffic is a great competitive intelligence tool to measure the results of your web presence marketing efforts in comparison with that of your competitors’.
  2. In contrast to Google’s PageRank, the lower your ranking number, the better you are doing with Alexa.com. If you make it to the top 100,000, it is a sign that your site enjoys a great deal of traffic.
  3. Your Alexa Ranking helps brands and advertisers see the true marketing potential of your blog or website. If you are looking to work with these agencies, it will be beneficial to have a high Alexa Ranking.
  4. Alexa.com does not discriminate personal pages or blogs, as all types of websites are taken into consideration.
  5. Alexa ranking offers a great deal of useful information and stats, which makes it helpful for search engine optimization and overall function measurement.

Here are 3 ideas to start improving your Alexa Ranking

  • As usual, write relevant, educational, original content, and promote it on forums, social networking sites and groups.
  • Ask all your web savvy friends to download and install the Alexa toolbar and then visit your website.
  • Include your website URL on your e-mail signature, on your social media profiles, and when you comment on other blogs, so that more people visit your site.

While it’s true that not everybody has installed the Alexa toolbar, and that the overall traffic is calculated for the top-level domain only (this means that sub-domains are not ranked separately, and neither are sub-pages within a domain), we encourage you to boost your Alexa Ranking so you can attract targeted leads to your website and for blog monetization.


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Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

What Are Hashtags and How Can They Help You Build Your Platform?

If you are a writer, a coach, a speaker, or a blogger, you more than likely use social media to get the word out about your message, and chances are you have seen people use (and overuse!) hashtags all the time. If you are wondering what are hashtags and how they can help you build your platform, keep reading!

What Are Hashtags?

The pound sign (number sign, or hash mark) transforms any word or phrases that directly precede it into a searchable link that allows the writer to organize content and track discussion topics of interest based on those keywords.

This means that when you add a # to a word or group of words, these are immediately  indexed by the social network where you posted it, and becomes searchable by other users who care about what you hashtagged. When someone clicks on that Hashtag, they’ll be taken to a page that aggregates all of the posts with the same hashtagged keyword in real-time.

The hashtag is the # symbol, was created organically by Twitter users as a way to categorize messages and make them part of a narrowed conversation. It is mind-blowing, but the first use of a hashtag in social media can actually be traced back to Chris Messina, former Google employee Tweeted the first ever hashtag back in 2007.

Hashtags are now on other social media platforms to group content by topic so it is easy to search and find, because people use a specific hashtag when talking about a specific topic on a social network.

what are hashtags and how can they help you build your platform

How To Use HashTags and How HashTags Work

  • Hashtags are created by putting a “#” in front of a word or phrase, without space.
  • Twitter best practices recommend 2 relevant hashtags per Tweet (called over-tagging), but you can use dozens on Instagram, so become familiar with its use for each social network.
  • You can use Hashtags on YouTube, Kickstarter, Vine, Pinterest, App.net, Flickr, FriendFeed, GitHub, Tout, Google+, Facebook, Twitter, and Instagram. Facebook adopted hashtags in June 2013, which is fantastic. Google+ is also new, but gives you the option to search within Facebook or Twitter, as well.
  • You can insert Hashtags anywhere in your Tweet or Post — at the beginning, middle, or end.
  • When you click on a hashtagged word in any Tweet or Post, you will see all other Tweets or Posts that are marked with that word.
  • Anyone who does a search for that hashtag may find and read your Tweet!
  • Hashtags are not case sensitive (#WebPresence and #webpresence will take you to the same conversation)

  • You can use numbers with hashtags (i.e. #404error), but no punctuation or special characters are supported.

  • You can use existing hashtags that you want to use or make up your own just by typing the # symbol followed by a word or phrase.

  • You can maximize your event attendance by using the assigned Hashtag. That is a great opportunity to connect with speakers, event planners, and attendees.

  • If you’re a blogger and you work with brands, Hashtags provide an excellent way to showcase your promotional efforts.
  • Hashtags.org allows you to see what tags are trending across all social platforms, so you can join the conversation!
  • Make sure you use Hashtags within context and be specific. i.e. The hashtag #blogger could turn into #parentingblogger to narrow the target audience.

hashtag tweet taylormade web presenceAre Hashtags Really Necessary?

Hashtags can be confusing to some, but they are amazing tools to communicate online and brand yourself with the words you write and want to be associated with.

Hashtags help you target a specific audience that is searching for the topics you care about. At TaylorMade Web Presence, we love working with writers, authors, coaches, speakers, bloggers — passionate people with a message to share with the world — so we use the Hashtags #author #speaker #coach, etc. to let them know we are talking to them.Hashtags, when relevant, and carefully chosen, help you get more engagement, increase your following, and deepen relationships with your followers.

Hashtags are here to stay … so it’s a smart choice to use them! Our favorite hashtags are #FF [follow Friday on Twitter] and #ThrowbackThursday [on Instagram/Facebook]. Which Hashtags do you use?


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Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

Spice Up Your Blog With Relevant Images That Attract The Reader

Attracting visitors to your website, and enticing them to stick around to read your posts requires you to spice up your blog with relevant images that are attractive to the eye; but beware: you can get sued for using photos you don’t own on your blog!!!

The truth is that using a photo that you didn’t take, purchase, draw, and have no strict permission to use puts you at risk of violating someone’s copyright. It is probably safest to assume that everything is copyrighted — unless proven not to be.

spice up your blog with relevant images that attract the reader

There are many ways to spice up a blog post: personal photos, hand-drawn illustrations, graphs, charts, screenshots, infographics, royalty free photos, and a lot more! Today, in honor of the revamping of iStockPhoto.com, we’ll talk a bit about using stock photography to spice up your blog.

  • Take the time to search for relevant pictures that tell the story
  • Resize the photo before uploading it
  • Add a watermark for branding purposes
  • Take advantage of the ALT text, title, and description for SEO
  • Use keywords in your image names (no more IMG_0011 or DSC_2014).

 

You can sign up for a FREE membership at iStock, which gives you access to millions of high quality royalty-free photos, illustrations, videos and audio files that are exclusive to their site. We use iStock all the time for our own work and for client work, as well, and we love the results!

We decided to feature  iStock because they just announced a few upgrades to their membership:

  • All file sizes are now the same price (which is AWESOME!)
  • All files can be found in two collections: Essentials (1 credit/image) and Signature (3 credits/image)
  • New credit packs so you can adjust your purchases to your budget.

These news are exciting because photos are such an important element of a blog post. According to Jeff Bullas:

  1. Blog posts with images get 94% more total views
  2. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  3. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)

Do you want more page views?

Do you want to enjoy more credibility?

Do you want to drive your reader to action to get the results you want?

It’s time to start investing time, energy, and money on images to make your blog post stand out.  By using powerful images that communicate your message visually in a visually driven society, you will build and grow your platform, get paid, and make a difference.


If you liked this post, make sure you subscribe to our blog so you don't miss out. For comments, please use the box below. To get answers to your questions, or to get started with Your Credible, Profitable, Measurable Web Presence, contact me NOW!

Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

7 Reasons Why You Need A Custom WordPress Website

Today we’re going to cover 7 Reasons Why You Need A Custom WordPress Website. We could actually come up with dozens of reasons, but we’ll summarize to keep you awake 🙂

In almost every one of our posts, we recommend using WordPress.org for your website or blogging business (or personal blog to build your author, speaker, or coaching brand).

7 Reasons Why You Need A Custom WordPress WebsiteWordPress Websites Are Great For Search Engine Optimization (SEO)

WordPress.org sites are built for SEO and easier to optimize further (in non geek language this means that you will be found more easily by people who are looking for you on the search engines).

WordPress Websites Load Faster

A self-hosted WordPress.org site or blog will load faster because of their theme structure. Both free themes and premium themes are designed with this in mind, so that your visitors have the best browsing experience.

WordPress Websites Are Easy To Maintain

The WordPress functionality is impressive. You can literally maintain your own website and make plenty of changes, without having to learn HTML or any coding whatsoever. With 3.9 / Smith WordPress introduced even easier editing capabilities, so it is just getting easier. The beauty is that your WordPress website or blog can grow as your business does. You can easily scale and expand as needed. Many of our clients who dreaded blogging now look forward to writing blog posts, because they don’t have to deal with the standard “features” that caused them consistent headaches.

WordPress Websites Are Responsive

In our home we have two iPhones, a generic tablet, a regular iPad, and an iPad mini. Handheld devices are everywhere and your clients are using them! WordPress sites are mobile friendly and we make sure your site layout looks nice and it’s user friendly on mobile devices.

WordPress Websites Are Customizable

WordPress offers thousands of turn-key themes, however, you get the best results when you have a custom designed blog or website. Take these ideas and concepts into consideration:

  1. People buy from people. Your personality must shine through your website or business blog so people can connect with you and get to know you.
  2. One size does not fit all. No other person – or WordPress template – will have the same marketing strategy, likes, or dislikes as you. We build the website around the strategy, not the other way around.
  3. Don’t lose credibility. When I land on a website that uses a standard WordPress template that I recognize, it immediately loses credibility with me and I bounce. Maybe your clients aren’t WordPress savvy, but your possible partners may be!
  4. Keep Life Simple! A website that is built to do exactly what you need will save you hours of time and frustration. No do-overs, no patch up work!
  5. Create Brand Awareness. You need to be branded so that people recognize you and your materials as soon as they see them, online or offline. Your website needs to be branded to match who you are, you should never brand yourself to match a template (especially one that others will use – YIKES!).
  6. Proud To Promote. There was a time even I was scared to send people to my website because it didn’t quite communicate what I did or did it justice. In fact, it wasn’t even ready for a while. When you have a TaylorMade website, you will be confident to send people there, which will make promotion easier!
  7. Room to Grow. Many websites are bloated and extremely slowed by features that are not in use. With a custom theme or customized theme, you will have — and add ONLY what you need, nothing more!

Now that you know the 7 reasons why you need a custom WordPress website, you can count on us when you need a caring, skilled, and responsive team to partner with you in getting the results you need from your web presence. We work with many of our clients on a maintenance level because we know their websites inside and out, which allows us to quickly fix a problem or add functionality, as the need arises.  How can we help YOU?


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Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

Do You REALLY Need A Custom WordPress Blog Design?

The short answer is, ABSOLUTELY!

Your website or blog is your Online Presence HQ and where your prospects will form their opinions of your brand and your offerings based off of what they see and read… within seconds!

Do You REALLY Need A Custom WordPress Blog Design?With that being said, you will get the most control by using self-hosted WordPress, or the WordPress.org version (as opposed to WordPress.com). Most serious bloggers leverage WordPress to turn browsers into buyers, and most importantly, to build long-lasting relationships, which is the only way to ensure you really make a difference!

WordPress is an open-source publishing platform that allows you the widest range of design possibilities, and currently powering more than 60 million sites worldwide! There are over 2,500 free templates available at your disposal, which is a great option. There are also premium design options, which is better. You can also go the custom route, which is definitely BEST! We run all our websites on WordPress and we – and our clients – love them.

When it comes to WordPress, One Size Does Not Fit All

When I go shopping for new clothes I don’t pick a random size and just go with it. I wouldn’t look right, and I wouldn’t FEEL right either. Additionally, let’s say that I purchase pants that are too large for me — my productivity will be hindered in whatever I’m doing because I will be constantly pulling my pants up!

People don’t make purchases based on logic, they purchase based on emotion. If your website or blog design does not connect with your audience at an emotional level, allowing them to Know, Like, and Trust you, they will find someone else that does do that for them. A custom design built with a branding strategy in mind makes this possible.

WordPress is even more important for bloggers who are also authors, speakers, or coaches, or aspire to be in the near future. Your needs as an author, speaker, or coach will vary greatly from the needs of, say a local business (such as a restaurant) or an online retailer (such as an Etsy store). You will be selling bookings, informational products, and coaching and membership services and will need a follow up system to keep your audience engaged while building a strong personal brand.

We can build a custom WordPress blog or website that will help you communicate your unique vision and achieve your mission to monetize your passion. You can maintain your WordPress blog with ease because of the user friendly interface that requires zero coding skills.

Would you like to learn more? Let’s set up a time to talk about your custom website header, custom social media icons and profile graphics, custom SEO friendly layout, custom color scheme and fonts, custom responsive (mobile and tablet ready) design… and more!  You can get started by e-mailing us at Team@TaylorMadeWebPresence.com today!


If you liked this post, make sure you subscribe to our blog so you don't miss out. For comments, please use the box below. To get answers to your questions, or to get started with Your Credible, Profitable, Measurable Web Presence, contact me NOW!

Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

WordPress 3.9 SMITH, The Most Beautiful WordPress Yet

As you may have already guessed, observed, or simply assumed, the TaylorMade Web Presence Team loves WordPress.   WordPress is a FREE and open source software, built by a generous tribe of web developers from all over the globe, and we like it when people use their God-given gifts and talents to bless the lives of others: those who want to make a difference.

wordpress 3.9 smithWell, WordPress just came up with the coolest upgrade yet. It’s called Jimmy Smith, and it’s version 3.9.

We have been busy upgrading our clients’ sites because of the need for the installation to be up-to-date, because in light of the recent #Heartbleed security bug, and because of access to wonderful new features.  We recommend updated plugins, as well!

When you upgrade to WordPress 3.9, you will enjoy these 7 main features:

  1. Improved visual editing AKA you can paste directly from Microsoft Word. Does this excite YOU as much as it does us? We’re jumping with joy!
  2. You can edit your images while editing posts. You can also scale images directly in the editor to find just the right fit without having to guess.
  3. Uploading images got so much easier with drag and drop options.
  4. Photo galleries will look in edit mode as they would in your published post – with the grid and everything.
  5. If you’re an author, speaker, or coach that gets interviewed on Podcasts or Online Radio, you can showcase simple audio and video clips and playlists.
  6. This is a big one if you’ve already been using WordPress: you can preview your changes live and only save them when you’re ready. Yesss!
  7. They also have simplified the header upload and the theme search process, to make WordPress more intuitive.

It’s time to upgrade the most beautiful WordPress yet. Let us know how we can support you! What are you waiting for?


If you liked this post, make sure you subscribe to our blog so you don't miss out. For comments, please use the box below. To get answers to your questions, or to get started with Your Credible, Profitable, Measurable Web Presence, contact me NOW!

Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

What Is Author Platform?

One of the major buzz words in the publishing world right now is Author Platform. If you were to talk to a potential publisher or literary agent, they will ask you about your author platform probably immediately after you’ve shared your book idea. But you may be wondering WHAT IS Author Platform EXACTLY and how does a writer or aspiring author get one?

As important as the author platform is, it seems that authors, agents, and publishers all have difficulties explaining exactly what it is. Here’s why:

Writing a book [even a short ebook] is like birthing a baby… you know, the natural way, therefore, for a writer, often times, publishing is ALL about the BOOK.  In contrast, for the literary agent, and for the publisher, it’s a two-way deal: they want a good book concept AND a credible author, one that can also market the book to the audience.

Your platform includes your background, your experience, your compelling story, and everything that makes you credible and likable to your target audience. It also includes your ability to grow your following [and you’re in the right place to learn about that!]. Be sure to include this information in your book proposal and query letter when you’re pitching to get published traditionally. If you’re self-publishing, your platform is equally or more important to assure book sales.

what is author platform?

Your platform starts with your expertise and status in your field and how well you are positioned in the marketplace and it solidifies when you have built a brand that communicates it clearly and in a magnetic way. Your platform grows with your following: the people you are reaching right now through social media, email lists, speaking events, media appearances… in other words, through your marketing.

Don’t be discouraged! While I did say you must be a CREDIBLE EXPERT in your field so you can be taken seriously and also that you must be a PASSIONATE MARKETER to get a book deal or move your own books, I assure you don’t have to be the top expert or have a following in the millions [though it would be nice lol] – everyone likes to jump on a moving train, that’s all.

We would love to partner with you to create a credible brand that positions you as the go-to-expert in your field and allows you to increase your ability to attract followers, subscribers, and book buyers.

A Platform is not just for authors. It is imperative for speakers, coaches, trainers, and consultants to start building a platform so they can be successful in today’s day and age.  Are you ready to build your Platform? We can help!


If you liked this post, make sure you subscribe to our blog so you don't miss out. For comments, please use the box below. To get answers to your questions, or to get started with Your Credible, Profitable, Measurable Web Presence, contact me NOW!

Keep LIFE simple,

The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

Please note that I may earn a small commission for products, services, and/or programs I review or recommend on my websites. Thank you for your support!

The 3 C’s of Branding

the 3 c of branding authors coaches speakersBranding is one of those hot terms that confuse most people. In this post, you will learn about our team’s 3 C’s of Branding for Authors, Speakers, Coaches and Consultants, so that you can have a more defined concept of what branding is and how it differs from overall marketing efforts.

The objective of branding is to instill trust and create a connection with your target audience. When you brand right, your potential customers will immediately recognize your business, your service, and the value you offer (with your book, speech, info-products, and coaching packages).

A successful brand is consistent in the message it communicates. It is part of your identity. It tells your potential clients why they should work with you or buy your products and trainings, and reminds your current clients why they chose you and should remain loyal to your business.

The 3 C’s of Branding are:

Corporate Design: refers to the creative, visual representation of your brand. It is critical to effectively name your brand and choose colors, fonts and icons/images that truly express your value. Even when you have different books or programs, there should be compelling and consistent elements that create common ground.

Corporate Behavior: delineates what you (or your organization) believe in: Your Message! This aspect allows you to really put into words why you do what you do and how you do it, and allows you to really connect with your audience at an emotional level, answering their expected question: “why should I do business with you?” or as many would say “what’s in it for me?”

Corporate Communication: refers to how you present your company/product/service to the media. By crafting creative materials that educate and create trust and emotional attachment, you can influence a prospect’s buying decision.

When you download our E-Book Make a Massive Difference Monetizing Your Brand, our FREE gift to you, you will learn more about branding. Make sure you analyze it, take notes, then make an appointment with one of our team members so we can evaluate your brand or brainstorm towards your brand creation. We will explore What You Stand For, decipher your Unique Selling Proposition (USP), formulate your marketing core message, and deliver it through copy and images that impact and make act.


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The TaylorMade Team for

Taylor Bare - CEO Founder and Chief Web Developer at TaylorMade Web Presence

Taylor Bare
CEO | Founder | Chief Web Developer

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