To understand web safe colors, we first need to know how cell phones, tables, and computers display an array of different colors and shades on the screen.
Every screen uses a grid of many tiny dots called pixels that create different colors by mixing differing amounts of red, green, and blue. This is how every image, video, and piece of text is displayed on your computer, mobile device, or television.
Some early computers were only able to display 256 colors at one time. This led to the development of a standard list of 216 “web safe colors” that would display properly on any computer. Using colors that were not in the web safe colors array could cause the colors to be dithered on the users screen.
Dithering is a process that mixes the available colors in a patchwork fashion to match the desired color as closely as possible. Most of the time the results are far from flattering.
The Importance of Using Web Safe Colors
Using web safe colors in your branding and website design will ensure that your website is displayed as you intend it to be seen across as many devices as possible.
This will ensure brand consistency across all devices, and between you offline and online marketing, resulting in:
- Increased Brand Recognition
- A consistent professional appearance
- An uncompromised color psychology strategy
We have provided a web safe color tool for you to select your brand colors from, ensuring you always look your best!
Are you using web safe colors in your web presence design? Connect with us for a free website audit to find out!
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