When the Facebook Notes feature was originally introduced in 2006 it was plain text based and required a knowledge of HTML to format the text or add hyperlinks. Over the years, however, Facebook Notes has evolved to have a user friendly, graphical interface similar to other blogging platforms, like WordPress and Medium. You can now easily add and re-size images, format text, add lists, and insert hyper links.
If you already have a blog that you post to consistently, you may be tempted to dismiss Facebook Notes for business marketing, but they have their advantages.
Use Facebook Notes for User Engagement
When someone shares your Facebook Note, it shows up in their mini feed, allowing you to reach users that would have otherwise never seen your content. It also gives you an opportunity to get in front of the eyes of some of your own Facebook followers who may not be subscribed to, or regularly visit your blog.
Facebook Notes Increases Your SEO Power
For me, the biggest reason to use Facebook Notes is for the SEO benefits. Facebook is the number 2 most visited site on the internet, topped only by Google. This makes Facebook an extremely strong authority site in Google’s eyes – giving Facebook Notes a huge boost in Google rank. Publishing content on Facebook Notes gives you a much higher chance of showing up in Google searches.
Send More Traffic to Your Blog with Facebook Notes
The more you consistently publish quality content through Facebook Notes, the more traffic you will begin to receive, not only from your Notes showing up on Google search, but from ranking on Facebook searches as well.
By using links in your content, you can send your Facebook Notes visitors back to your blog, gaining new readers, re-engaging old readers, and ultimately gaining more conversions to your product or service.
Facebook Notes and Duplicate Content
Many people have heard of duplicate content penalties from Google that negatively affect your SEO ranking. While there certainly is truth to this, Google is not as vicious towards duplicate content as you may have been lead to believe. However, they way Google handles duplicate content may affect how you decide to use Facebook Notes.
One scenario where this would become an important consideration in your strategy is if you are considering publishing your blog posts to Facebook Notes (using the same content you have on your blog). With Facebook being such an authority site due to its extremely high traffic, your Facebook Note will most likely be displayed in Google’s search results, rather than your blog post with the same content – even if the blog post was published first. This does not mean that Google will mark your site as spam and penalize you for duplicate content. It’s simply about displaying the results in the most relevant way for higher search quality.
Getting Started with Facebook Notes
If you haven’t used Facebook Notes from your Facebook Business Page before, you may have difficulty locating it. First, look under your page cover and profile picture where it says “Timeline, About, and Photos.” If you don’t see a section called “Notes,” follow these steps:
- click on the “More” tab
- click “Manage Tabs“
- click on “Apps” in the left side menu
From there you should be able to add the “Notes” app, which will add a menu item called “Notes” right under your page cover.
Happy note writing! Remember to use images that convey what you are marketing or invoke “pain or pleasure,” by illustrating your prospects situation without your product or service, and the benefits they will experience by doing business with you.
If you really want to step your game up to the next level, get 10% off our Social Media Branding Design package (just by subscribing to our blog) to communicate your message consistently and powerfully on Facebook, as well as your other social media platforms. Just email me at ceo@TaylorMadeWebPresence.com and I’ll send you a special link with the 10% discount.
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